Jetlag Books III 北京山海四合书店

“Shan Hai Si He” by Jetlag Books is a bookstore designed by +C Architects. Located on Dongsi North Avenue in Beijing’s Dongcheng District, with a store area of 70 square meters.

“山海四合by Jetlag Books”是为建筑事务所 +C Architects为Jetlag Books打造的书店, 位于北京东四社区北大街,店铺面积为70㎡。

The store is situated at the podium level of a residential building. Both the owner and the designer wish to weave the bookstore as part of the daily life of nearby residents. Started with placing series of stools at the store front, where visitors can sit and read, enjoying their coffee while witnessing the daily activities of its surrounding public.


In order to create a connection between the inside and the outside, series of columns are placed to echo its existing columns in the interior. Each column is decorated with large Jetlag’s logo that gives a sense of playfulness to its façade design. The top part of the façade featured a highly reflective stainless steel to reflect its surrounding, once again blurring the boundary between the inside and the outside.

为了在立面玻璃的内外两侧建立起连接,设计团队在外立面上加入了与室内结构柱呼应的立柱。室外的柱子上放了jetlag俏皮的巨大logo,跟室内裸露的混凝土柱对话。一片宽阔的镜面不锈钢覆盖在了立面玻璃的上方, 人行道上的树倒映在镜面中,模糊了城市与建筑的边界。

The design started from understanding the size and proportion of each area as well as its circulation path based on the design brief given by the client. Once entered, visitors will first be greeted by a coffee area and encounter the book display as they move deeper into the store. This is because the coffee area is often considered as a place to socialize which are known to be more lively, in contrast with the tranquility of the bookstore at a deeper part of the store. Thus a “front shop, back “field”” typology was implemented.

拿到设计任务后, 设计团队对各个区域的大小比例和动线做了梳理。进到店里, 人们首先来到的是售卖咖啡的区域,再往里走才是书店。咖啡更热闹而书店更安静,采取这种前店后“场”的形式也很合理。

Pressed wood panels are often known for its budget friendly and environmentally friendly properties which is used in this project. It’s warm and softness juxtaposed with the unpainted concrete wall. This contrast can also be found in other materials such as transparency of the acrylic and hardness from the stainless steel. In result, provides a sense of sophistication which is aligned with the client’s vision.


The term jetlag meaning the disorder of time and space. The design of this bookstore resonates with this term that being weightlessness. Bookshelves are created by using transparent acrylic and steel structure frames to reduce its heaviness in this small and confined space. Because of its transparency, the visual apparent of the books becoming a tangible material which can be easily replaced and altered.

Jetlag在英语中的意思是“时差综合症”, 书店主题与时间空间的混乱失序有关。设计团队将自己倒时差那种飘飘忽忽的失重感置入在新书店里,书架采用轻盈的透明亚克力板以及钢架为材料,在有限空间里,书店可以根据自己的主题、概念进行任意调换。

The coffee area and book display area are separated by these three stainless steel shelving which two of them can be rotated and formed a partition to separate the space for independent events and functions.


The partitions within these bookshelves are designed in three different sizes and forms. The main partitions are made out of bended 2mm thick steel panels. Fixed by two metal fixtures at the side panels which is customizable based on the client’s needs. This ultimately resulting a more flexible space and allow transformation in each season.


Besides its main function of being a bookstore, Jetlag Books also offer salons and small exhibitions occasionally. In order to ensure maximum flexibility, the designer is also involved in the design of its furniture. A large table is designed as few separated pieces which can be connected via interlocking details. This interlocking mechanism allow customization to occur easily.

Jetlag Books时常推出沙龙和小型艺术展。为了在方寸之地腾挪大空间,设计团队参与了家具的设计。书店中间的大桌子,被做成了可以拆卸的形式,板材通过卡口拼接,让拆和装都比较容易。

“Shan Hai Si He” by Jetlag Books links art, design books and artists with community.

“山海四合by Jetlag Books”将艺术、设计书籍和创作者们与社区联系起来。

Project details

  • Project location:
    2-303 Dongsi North Avenue Dongcheng District, Beijing
  • Project type:
    Interior design
  • Project status:
  • Principle designer:
    Cai Wei
  • Design starting date:
    November 2021
  • Design finish date:
    December 2021
  • Construction starting date:
    December 2021
  • Construction finish date:
    March 2022
  • Interior space area (m²)
    70 m²
  • Design team:
    Philipp Buschmeyer, Chen Haixia, Chen Shijian, Gui Pujian, Sun Miao
  • Lighting consultant:
    Bamboo Lighting Solutions
  • Contractor:
    Beijing Million Partner Construction Company Limited
  • Photography:
    Seemore Studio